Speaking

Jean speaks on the business of architecture on topics including:

• Effective strategies and tactics for improving revenue generation
• How to establish marketplace presence through though leadership initiatives
• How to nurture ongoing relationships to build trust
• The importance of clear business position and how to achieve that clarity
• How to organize and manage the client development process
• What makes for effective teamwork between business development and marketing
• How to conduct meaningful market research
• Targeting markets and clients–what’s need to know and nice to know

Selected Professional Association Engagements

SMPS Northeast OH, Workshop | February 2011
How to cultivate relationships that lead to work. Effective tactics and tools for nurturing trust.

AIA Cleveland, Annual Meeting Keynote | Co-Presenter | October 2010
Building Your Brand House: How to position your firm for success and then create a brand identity that supports that message.

SMPS St Louis, Win More Work Workshop | February 2010
Interactive 3-hour workshop that walked participants through development of a draft position statement, identification of deep areas of expertise, specific target markets to explore, how to conduct market research, where to establish expertise as thought leaders and how to maintain ongoing relationships for success in business development.

AIA Akron, Building Business Workshop | February 2010
Interactive workshop designed to create a strategic outline for building business through thought leadership and cultivation of existing relationships.

AIA Cleveland, Annual Meeting Keynote | Co-Presenter | October 2010
Building Your Brand House: How to position your firm for success and then create a meaningful brand identity to support that business position and purpose.

SMPS National Las Vegas, Build Business Convention | Facilitator | July 2009
Round table facilitation about Positioning as Thought Leader: 10 Steps + 10 Tactics

AIA Cleveland, Chapter Meeting | February 2005
“Art & Architecture” | Created and facilitated 4-member Panel Discussion about Art & Architecture, followed by small group discussion around 6 questions provided for focus.

AIA Ohio Convention | October 2004
Roundtable Facilitator on Marketing | Conducted 2 interactive sessions of 14 participants each regarding Marketing. Each session began with a 10-minute presentation followed by participant questions discussed by the group. A summary of all questions and answers was submitted by email to each participant and to AIA Ohio for the website.

Cleveland Technical Societies Council | June 1999
“Membership Recruitment and Retention”

AIA Cleveland, Chapter Meeting | September 1997
“Marketing with Integrity” 40 minute slide presentation with 20 minute Q & A

National Association of Women Business Owners | September 1997
“Marketing Your Business” at Chapter Event

Additional Speaking Credentials

Weatherhead School of Management, Case Western Reserve Univ. | Fall 2005
Guest Lecturer in MBA Program | Integrated Marketing Communications, 14 Lectures on Marketing including Branding, Identity, PR, Publications, Sales, Trade Shows, E-Marketing, Web Development and E-Communications

Toastmasters International, Bechtel Group, San Francisco | 1990-1997
Certified Toastmaster Award | Completed 10-speech requirement for certification and several hundred speeches, evaluations and other short presentations.