Marketing Newsletters for Architects
We share our best thinking about what it takes to build an architectural practice so that the broadest audience can benefit from our help.
Practice Clarity is dedicated to helping architects grow their businesses. One way we do this is by publishing content-rich newsletters and blog articles. If there’s a topic you’d like us to address, send us a suggestion.
4 P’s of Marketing, Part 1 of 2
Anyone who’s taken a college course in marketing is familiar with the “4 P’s of Marketing”: Product, Price, Place, Promotion. While these factors may influence how architects market their businesses, they don’t address one of the issues that architects struggle with most: differentiation. To differentiate your firm, let’s take a look at what I call the 4 P’s of Marketing for Architects.
4 P’s of Marketing, Part 2 of 2
The traditional “4 P’s of Marketing” we learn about in college (Product, Price, Place, Promotion) don’t address one of the most difficult aspects of marketing an architectural practice: differentiation.
The 4 Ps’ of Marketing for Architects are about clarifying how you communicate the factors that set your firm apart from your colleagues.
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